The limited edition 007 rum is born for the 25th film of the saga

Chris Blackwell, founder of Island Records, presented the limited edition rum dedicated to James Bond.

James Bond does not live on Martini alone . The most famous secret agent of the silver screen does not disdain rum as well as the Vesper Cocktail, rigorously stirred and not mixed, based on vodka, gin and white vermouth. That’s why Chris Blackwell , founder of Island Records (the same that launched Bob Marley) presented the limited edition of 007 – Fine Jamaican Rum to celebrate the 25th film of the saga. While waiting for the new Bond film, No Time To Die , whose release was postponed to November and which will see agent Daniel Craig for the last time, 007 fans can console themselves with a glass of rum.


Blackwell is particularly fond of the character born from the pen of Ian Fleming , especially because he bought the GoldenEye villa that belonged to the English writer. ” James Bond has been a big part of my life – says Blackwell who turned Fleming’s retreat into a resort,” from my childhood lunches with Ian Fleming at GoldenEye to being a location scout for the first film, Dr. No. (1962) “. With this initiative, ” a circle of a very special relationship ” closes for him .


The distillate named after 007 is blended by the company J Wray & Nephew , produced with sugar cane from the Caribbean islands and left to age in American oak barrels. It is sold in 750ml black and opaque bottles, priced around $ 35 . Thanks to the QR code on the back of the label , you will be able to hear the story and anecdotes of this and other Bond cocktails directly from Blackwell’s voice thanks to augmented reality.


Perhaps few will remember it but the rum had already made its entrance in one of the cocktails sipped by James Bond. In 2002 ‘s Death Can Wait, Pierce Brosnan’s James Bond sips a mojito the first time he meets Halle Berry as Jinx (Halle Berry) and offers her a cocktail. Even before that, the distillate appeared in Operation Thunder , a 1965 film, where James Bond, played by Sean Connery, is welcomed into the estate of number two of the Specter with a Rum Collins

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