Relaxing drinks and snacks flood the market


Relaxing drinks and snacks flood the market

The health emergency has upset our lives and our daily lives. The restrictions, the constant state of alarm and concern, the almost total renunciation of social life, loneliness, the economic and work problems that many find themselves having to deal with also have psychological consequences. The data disclosed in

The health emergency has upset our lives and our daily lives. The restrictions, the constant state of alarm and concern, the almost total renunciation of social life, loneliness, the economic and work problems that many find themselves having to deal with also have psychological consequences.with the health emergency, anxiety and stress and consumption of anxiolytics have increasedThe data released on the occasion of the last World Mental Health Day speak for themselves: in the Italian population the symptoms of stress and anxiety attributable to the lockdown have increased by 30 and 40 percent respectively. From the Monitoring of the purchase of drugs during the Covid-19 pandemic , available on the website of the Italian Medicines Agency (Aifa), it emerges among other things that ” the consumption of anxiolytics has increased compared to 2019 “. Thankfully, not everyone relies on medicine. Many prefer milder and healthier remedies, and for example in Italy this is demonstrated by the increase in sales of chamomile and relaxing herbal teas. In light of this, on the other hand, many companies are focusing on a new market, that ofdrinks and snacks that have a calming effect and promote sleep . Let’s do an overview.

 

  1. Driftwell : it is a drink launched by Pepsi in the fall of 2020. The composition is simple: it is in fact non-carbonated water to which L-theanine and magnesium have been added. There is no sugar, the calories are zero. You can choose between the blackberry and lavender versions.
  2. Goodnight : a US start-up, to be exact a sleep company , has designed and launched Goodnight, a chocolate that helps you sleep better thanks to 3 key ingredients: L theanine (amino acid found in nature, especially slender green tea leaves and some types of mushrooms), magnesium and casein. Goodnight can be found (although not always) on Amazon.
  3. Nightfood : ice cream developed by the American brand of the same name with the aim of making the night snack healthier and at the same time having a positive effect on the quality of sleep. In fact, it contains minerals (calcium, zinc, magnesium), digestive enzymes, casein, prebiotic fibers and lower amounts of sugar than the average. It should soon arrive in Europe as well.
  4. Neuro Bliss Reduce Stress : it is easily found on the Net, it is a lightly carbonated drink whose ingredients include L-Theanine, chamomile, alpha gpc and vitamin D. It is recommended for those who have difficulty concentrating and feel agitated too often.
  5. Good Day Chocolate – Sleep Supplement : they are chocolate dragees enriched with melatonin and chamomile and covered with a thin layer of colored sugar, therefore designed to promote sleep. There are also calming ones, which instead contain amino acids and plant substances.
  6. Tranquini : a drink containing a skilful mix of herbs traditionally used to relax: lemon balm, chamomile, lavender. The recipe also contains green tea extract (therefore theanine) and vitamin B12. Those who want to try them, find the cans – available in various flavors – on Amazon.
  7. CBD-based drinks : cannabidiol is the non-psychoactive molecule of cannabis and has relaxing, anticonvulsant, antioxidant, anti-inflammatory properties. Precisely by virtue of these characteristics, it is the main ingredient of a growing number of drinks, including Recess and Kin .

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