Milan Wine Week, this is what awaits us

Milan Wine Week, this is what awaits us

From 7 to 14 October Milan becomes the city of wine with a rich program of events, tastings, dinners, conferences for enthusiasts and operators in the sector.

The end of the summer was very hot in Milan . After the opening of the first Italian Starbucks , the time has come to talk about another great and interesting initiative: the first edition of the Milan Wine Week . From 7 to 14 October a rich calendar of events dedicated to wine and its many nuances will animate various places in the city and will attract enthusiasts, onlookers, operators of the event dedicated to wine and spread throughout the city of Milan with events and tastingsAll initiatives selected to guarantee the quality of the products, to transmit culture, not to speak of drinking as an end in itself but of conscious consumption. In fact, the event aims to address the greatest number of people with simple language, to tell what lies behind the wine and the beauty of being together. “It wants to be a convivial example of pleasure that involves an entire city “, explained Luciano Ferraro, coordinator of the scientific committee of the Milan Wine Week and chief editor of Corriere della Sera at a press conference. Some events will be paid for (you can buy the ticket on the event website), but many others will be free. Are you curious to know more about the activities proposed during this week?



You can start by taking part in the preview of the Milan Wine Week on Saturday 6 October at 6.30pm. Thousands of people will gather to beat every collective toast record with a flashmob in Piazza Tre Torri with the bubbles of the companies belonging to the Trentodoc Institute. The initiatives are really many and continuously updated on the event website, but we would like to point out some events that characterize this varied panorama. The official guide will then be available at the beginning of October. Remember that the reference point of the event is Palazzo Bovara in corso Venezia 51, which will host some of the most important activities, as well as in-depth studies, masterclasses, tastings, presentations and workshops.


  1. glasses of wineOn October 9th there is the Wine Business Forum, a Think Tank of 100 opinion leaders of the Italian wine world (disseminators, managers, producers, etc.) who will discuss on five issues: internationalization, innovation, communication, finance and credit, innovation of sales systems. The tables will be moderated by Luciano Ferraro, coordinator of the Milan Wine Week committee, Barbara Lunghi, Head of Primary Market of Borsa Italiana, and Silvana Ballotta, CEO of Business Strategies. The conclusions will be collected in a document that will be delivered to Gian Marco Centinaio, minister of agricultural, food and forestry policies. The goal of the creator of the Milan Wine Week, Federico Gordini, is to make the Wine Business Forum a moment of annual comparison.
  2. SommelierDuring the press conference, the link between wine and catering was repeated several times, a topic which will also be discussed during the conference on the future of dining professions , organized by Alma – International cooking school on the morning of Wednesday 10. In the afternoon, at Palazzo Bovara, on the occasion of Spirito diVino Day, there will be the presentation of the new release of the wine magazine.
  3. L ‘ October 11 will instead be the day dedicated to Franciacorta with an afternoon tasting journey in the course of building Venice, between the tasting tables of 40 cellars and an evening dedicated to this specialty and its territory between the various floors of Brian & Barry Building.
  4. courier-wineAlso at Palazzo Bovara on October 12, the celebrations for the 90 years of Corriere Vinicolo will be held , in collaboration with the Unione Italiana Vini, while on Saturday 13 the new season of the show I Signori del Vino will be presented together with the conductors Rocco Tolfa and Marcello Masi. In this evening there will be wine producers from the 10 territories protagonists of the program that will be broadcast on RaiDue.
  5. doctor-wineOn Sunday 14th at the Hotel Principe di Savoia the DoctorWine Guide will be presented with a great tasting involving over 100 of the aforementioned producers.

Thematic neighborhoods

milan new door garibaldi

Following the model of the other great Milanese weeks, there will then be thematic districts that will offer tastings, special menus and other dedicated activities . The Franciacorta Wine District will animate the Brera-Solferino-Garibaldi area , while in Porta Romana the Oltrepò Pavese Wines Protection Consortium and the Oltrepò Pavese Quality Producers District will be protagonists. As underlined in the press conference by the regional councilor for agriculture Fabio Rolfi, the event ” will be an opportunity to present the Lombard wine reality, a young sector capable of grasping the changes in consumption and the market.“. The councilorship will collaborate to carry out other activities within the schedule that will also give space to other wine consortia in the Lombardy region.


Eataly will host a whole series of dedicated initiatives, as well as other interesting Milanese places will be involved in the activities thanks to the collaboration with Uevla, the Confcommercio association of wine bars in Milan and its province. In collaboration with Wine Tip, connoisseurs will be able to participate in dinners made with some great Milanese restaurant interpreters such as Enrico Bartolini at Mudec .


Milan Wine Week will not only be characterized by novelties and initiatives created especially for the occasion, but will also bring together a series of historical events. The first of these is Bottiglie Aperte which entered the Milan Wine Week schedule with its seventh edition. On 7 and 8 October at Superstudio Più in via Tortona you will find more than 200 wineries and over 900 references. There will be guided verticals, debates on topical issues, specific focuses (for example on champagne), the traditional call for innovative start-ups and the Bottiglie Aperte Awards, awards that reward realities that have distinguished themselves for research, innovation and style.


On the 12th it will then be the turn of the second edition of Fermento Milano organized by Fisar Milano (Italian Federation of Sommeliers, Hoteliers and Restaurateurs). At Palazzo Bovara it will be possible to taste more than 100 wines with the help and guidance of qualified sommeliers and the producers themselves. The entrance ticket costs 15 euros and is already available in advance on the event website.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected by eFoodChef Team Thanks