Milan restarts from wine: the Wine Week proving ground


Milan restarts from wine: the Wine Week proving ground

From 3 to 11 October the Milan Wine Week returns with live and online appointments with appointments, tastings and events not to be missed.

Restart . This is the word most repeated during the presentation to the press, live, of the third edition of the Milan Wine Week .milan wine week will divide the city into several wine districtsA return, a bit for everyone, to the events in attendance and with a clear message : Milan wants to start again. A prudent restart, aware of the many uncertainties. And so the Milan Wine Week from 3 to 11 October becomes the first great test of this new normal for the f & b of the city . The numbers of the event are announced to be significant: the focus is on the 300 clubs involved in the city , 6 (but will become 7 with the Navigli) the Wine Districts dedicated to as many regional and national wine consortia and realities, hundreds of activities in the schedule with almost as many subjects involved .

But the numbers are not a concern, if anything, say the organizers, ” an opportunity, a way to find oneself but in safety” . Our thoughts turn to the wine sector , which has come to a complete halt in recent months and which now, harvest in progress, is trying to restart international exports, a voice that is too important for the GDP of the agri-food sector . “ We want Milan to be the starting point for the sector. In recent months we have worked hard to adapt the event to the new scenarios, many innovations especially for the business area in which we will create 50 digital events in connection with 7 cities in the world ”  says Federico Gordini, president of the Milan Wine Week.

A digital fair

And it is precisely the digital aspect that is the most interesting innovation that this year Milan Wine Week has brought into play. The event in fact makes use of the Digital Wine Fair platform , thanks to which professionals and international buyers will be able to connect live from all over the world to participate in the various scheduled initiatives : tastings, presentations and virtual stands. There are 50 events , live in Milan, to which 7 cities around the world will be connected, as well as temporary homes for the event and important markets for the sector, from New York to Shanghai and Moscow. The Tastings remain at the stalls of Palazzo Bovara, which is confirmed as the physical headquarters of the event, where the main live events take place.

The three scheduled training and networking moments will also be accessible remotely, in streaming or on demand : on 6 October, the Wine Business Forum with BS-Strategies and coordinated5000 people will be able to toast together, but from homeby Silvana Ballotta; on 8 October Shaping Wine with SDA Bocconi on sales and retail trends; on 9 October Wine Generation Forum , organized with the Young Italian Wine Entrepreneurs Association. For the general public, the main digital innovation will be the transformation of the usual initial toast with Trentodoc bubbles into a virtual flash mob . About 5000 people will be able to toast together from their respective homes thanks to the delivery partner Winelivery. Live, however, there will be another novelty: the presentation of the Slow Food 2020 Slow Wine guide , on 4 October in front of a selection of the 250 producers from all over Italy present on the pages.

Events in the city

For the public, Milano Wine Week does not renounce to joyfully invade the city. In addition to the live events at Palazzo Bovara, another nerve center will be the Babila Building in Piazza San Babila, where some food pairing events will be held with great chefs: among the names Andrea Berton , Daniel Canzian , Alessandro Borghese , Wicky Priyan and Gianluca Fusto . But the event will also be elsewhere: hundreds of venues involved throughout the city, including the partners, where some meetings will take place, while others will join with ad hoc menus , and 6 (7 with the Navigli) the Wine Districts.

The Brera / Garibaldi and Solferino area will be the home of Franciacorta. Eustachi will be manned by the Oltrepò Pavese Wines Protection Consortium. The Porta Nuova area will have as its protagonist the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG. Isola will host the initiatives of the Friuli Venezia Giulia DOC Consortium while Porta Romana will host those of the Lugana DOC Consortium. Finally, the Consortium of Asti and Moscato d’Asti DOCG will be in the area of Arco della Pace and Corso Sempione . The events will be free in most cases or with a minimum contribution, upon registration and until exhaustion of available places.


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