Luxardo and his Maraschino are 200 years old
Luxardo is one of the longest-lived distilleries in the world: this year, for the 200th anniversary, the historic company has produced a limited edition and more.
The Privileged Factory of Maraschino Excelsior Girolamo Luxardo celebrates 200 years of activity this year : the company has gone through the last two centuries of history among entrepreneurial exploits, international recognition and highly dramatic moments.the marquise canevari produced her maraschino cherry rosolio at homeAn adventure that began almost by chance with the Marquise Maria Canevari : she dedicated herself to producing liqueurs at home, as was the custom for noblewomen at the beginning of the nineteenth century. It was her husband Girolamo Luxardo , a Genoese patrician transplanted to Zara, who understood the potential of the Rosolio Maraschino produced by his wife. In those days, these specialties were mainly produced in convents: sour cherries called morello cherries were infused in alcohol, adding sugar and rose essence to give perfume to the liqueur. Luxardo decided to move from home practice to an industrial-scale initiative, focusing on steam distillation. In 1821 he built a factory to produce maraschino. The beginning of a brilliant entrepreneurial adventure of one of the oldest existing distilleries in the world still firmly in the hands of the same family, a more unique than rare case.
A novel story
The factory opened by Girolamo Luxardo immediately achieved great results to the point that just 8 years of opening, the Emperor of Austria granted him the privilege of exclusively producing liqueurs for the next 15 years. This concession allowed the company to develop and better structure production throughout the nineteenth century; a fundamental stage of industrial growth was the construction in 1913 of a very modern factory , one of the largest in the Austro-Hungarian Empire, wanted by Michelangelo Luxardo to represent the third generation of the family. A phase of great expansion in the interwar period was followed by an abrupt setback with the outbreak of the Second World War: inNovember 1943, under the Anglo-American bombings, the plant was almost completely destroyed .
The devastation caused by the war was followed by the occupation of Zadar in 1944 by the communist partisans of Tito. Many inhabitants were forced into exile, others were viciously killed:everything started again from giorgio luxardo, the only one of the surviving brothersfate that fell to Pietro Luxardo and his brother Nicolò with his wife Bianca, drowned in the sea of Zara. The plant was confiscated . The business, one step away from the end of devastation and personal tragedies, was saved by the courage of Giorgio Luxardo, the only surviving brother of the fourth generation . He decided to restart the family business from scratch and opted for a location at the foot of the Euganean Hills to open the factory in Torreglia, in the province of Padua, together with the young Nicolò III. For the restart of the company he chose a strongly symbolic date: 10 February 1947, the day of the Paris Peace Treaty with which his hometown was ceded to Yugoslavia. Giorgio’s work continued with the fifth generation represented by Nicolò III, Michele and Franco until the company was brought back to its former glory. Luxardo has developed and strengthened the range of liqueurs and at the same time worked towards an increasingly structured presence on the various markets, demonstrating an international approach.
In the early 1980s , the Torreglia plant was subject to substantial investments to enhance production which, despite the many innovations and innovations introduced, does not deny the past. Thus the ancient copper stills coexist with modern bottling lines : the cherries are processed and transformed into liqueurs for a supply chain that boasts a production of over 6 million bottles a year . The company portfolio sees the presence of two historical products: Maraschino and Cherry ‘Sangue Morlacco’ to which are added Sambuca dei Cesari, Amaretto di Saschira, Limoncello, Aperitif. For pastry, there is a wide selection of aromatic specialties and a specific production line for high-end jams.
Today the factory, which is spread over 12,000 square meters, sees three generations of the same family compete in the business and boasts highly respectable numbers in terms of personnel: about 50 employees and 90 commercial collaborators in Italy, over 80 importers worldwide. .
THE SPECIAL ANNIVERSARY RESERVE
On the occasion of the 200th anniversary, it was decided to re-propose one of the most prestigious products: the Maraschino Perla Dry with its unmistakable antique blue-green bottle, hand-woven stuffing and the liberty label. It is the aged version of the special reserve of the famous Maraschino Luxardo, first introduced over a century ago. The 2021 issue bears the words Riserva del Bicentenario: only 4,999 numbered bottles produced , of which 1,500 reserved for the national market and contained in a luxurious box with explanatory booklet and celebratory pin.
A CELEBRATIVE STAMP
A commemorative stamp to celebrate Luxardo’s 200th anniversary was issued by the Italian Post Office ; it is part of the series The Excellence of the productive and economic system . The issue took place on March 23, complete with postmark. The circulation reached 300 thousand pieces. A few centimeters of paper where the history, values and iconic references of the Italian brand are condensed: we find the bicentennial logo, the stuffed bottle of Maraschino and the female profile that appeared on a Luxardo advertising postcard from the 30s, now preserved at the Institute regional Istrian Julian Dalmatian of Trieste.