Elon Musk’s Tesla Tequila costs $ 250 a bottle


Elon Musk’s Tesla Tequila costs $ 250 a bottle

Elon Musk, the visionary entrepreneur, has decided to market his tequila: it’s called Tesla Tequila and costs $ 250 a bottle.

Elon Musk launches the Tesla Tequila . The visionary entrepreneur, father of Space X and self-driving cars, has launched into this new adventure thanks to the collaboration with the alcohol brand Nosotros and the distributor Speakeasy. Lightning bolt bottles will not be affordable for everyone: in addition to having to live in the United States, you will need to reside in one of the states where alcohol can be mailed and have a connection to buy them on the Tesla online shop. Besides, each bottle of Tesla Tequila will cost $ 250 .

More and more stars are launching into the world of wine or spirits. Perhaps the most famous remains George Clooney and his Casamigos tequila, of which he sold his shares in 2017 for a billion dollars. After confessing that he faced severe economic problems between 2017 and 2019, Musk continued to work hard to be able to carry out his space projects. At the same time he worked on merchandising to sell online on the Tesla website. Some designs – like the flamethrower or the branded surfboard – seemed at least questionable.

A project born as a joke

Tesla Tequila had started talking almost jokingly on Twitter. It was 2018 and the distillate had a different name, Teslaquila . We know well that with Musk you have to be careful: even a boutade can turn into a millionaire project. After having launched a first draft of a label glued to a bottle full of amber liquid, two years later the news arrives: the Tesla Tequila is reality. It is an añejo distillate made from 100 percent premium agave , sourced from sustainable cultivation. It is aged for 15 months in French oak barrels . Presents aromas of dried fruit, vanilla, pepper and cinnamon in the finish. The bottle, made of hand-blown glass, has the shape of a lightning bolt, as if to suggest the effectelectric shock for those who drink it. Now it will be necessary to understand if this type of electricity is compatible with driving, even that of a Tesla electric car.


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