Craft beer? Home Beer brings it home throughout Italy

Home Beer is the app created by two Italian guys to bring home craft beers to Italy, both through delivery and through e-commerce.

It all started on a rainy evening in Rome . Andrea and Tommaso, friends for many years, linked by a common passion for craft beer , were sitting on the sofa. The urge to go out for a pint was not there. So they started searching Glovo’s menus and those of the other delivery platforms to see if someone could bring them home a good bottle of craft beer. That night no one was able to quench their thirst, there on that sofa. But from that need the idea of Home Beer was born .

Andrea Longhi , 20, and Tommaso Aguiari , 20 in December, are with Andrea Aguiari (Tommaso’s father) the founders of the first Italian startup that delivers home-made craft beer. ” Although the food delivery market was the first in the online market sector with a turnover of 566 million euros in 2019 and although other companies have distinguished themselves in the field of home deliveries, for craft beer there are no services like the one from we proposed. The basic idea was to verticalise an innovative delivery service on the craft beer market, creating a community among lovers of quality beers ”, explain the two founders.

How Home Beer works

Home Beer is a web app . The platform can be accessed from a PC or from smartphones and tablets through a browser.the choice is between delivery or e-commerce for the rest of ItalyAfter declaring that you are of age, a screen opens with two options: the purchase of beer from e-commerce or from delivery. “ If I’m in Rome or Milan, I can choose both options. Otherwise I can only choose the online purchase directly from the breweries connected to the platform – explains Andrea Longhi, sole director of the innovative startup – In the delivery area I see a screen with the breweries that can be reached within 30 minutes of delivery. Once you have chosen the beer to take home, you can pay by credit card or Paypal. If I choose to buy via e-commerce, the order is addressed directly to the brewery and, shortly, to the warehouse we are building and supplying “.

If you have chosen delivery , you can also combine food with my beer. The combinations are suggested by an algorithm and by the very human mind of the sommelier Alfonso Del Forno. The food must already be on the menu of the brewery you ordered the beer from , otherwise you are forced to create two orders. Thanks to the partnership with iCarry and eCooltra (which manages electric scooters), it only relies on regularly hired riders who use electric scooters. There is no minimum order: ” We eliminated it after the lockdown “.

The push of the lockdown

Home Beer took its first steps in December 2019, starting with a capital of 250,000 euros, also built thanks to a first round of financing, which was followed by two equity crowdfundings. Two months later there was the lockdown . We were all at home and there was the desire to discover new things. There are those who have chosen to learn how to make bread and those who have approached craft beer, using the Home Beer database. Turnover shot up over 300 percent. Then, with the end of the quarantine and the slowdown in delivery, Andrea and Tommaso sought other ways, bringing the beer where it is needed. “ A few days ago a boat in Lipari ordered us 5 cases of craft beer, for example. E-commerce is curbing the losses of home deliveries “.

The Home Beer selection

If Alfonso Dal Forno recommends food pairings, the selection of breweries is made based on the quality but also on the availability of the drink at the companies. “ Beer is not very easy to recommend. There are many types. We try to create a balance between classic and more particular tastes. We advise locals to put their flagship beers and the ones they restock most often. On our platform, you can report your tastes in the profile, choosing between red, light, amber beers. People’s tastes are thus studied and the first beers proposed are precisely those linked to the preferences entered “ .

Between wine and beer

Despite being very young, Andrea has a very precise idea of ​​the evolution experienced by the world of beer. “ Before there was an audience of enthusiasts, those who, if you give them commercial beer, say it’s just water with dyes. In the last three years, going around beer shops, I have seen many guys stop there to chat. Their limited spending power goes well with beer and not with wine, which is more expensive ”. Italy has always been a wine-growing country, but Home Beer knows that diversifying by focusing on the fruit of the vine could be an economic suicide. “If we wanted to expand in this field, we would go to smaller producers, who make wine with innovative techniques, to apply our Local but Global philosophy here too, which allows us to make Italian excellences known also abroad “.

The future of Home Beer

The funds raised through the equity crowdfunding campaign on BacktoWork will also be used to implement the services offered by the platform, strengthen the delivery offer in Rome and Milan and expand it to other cities such as Florence, Bologna, Turin and Bari by 2022 . Furthermore, Home Beer looks abroad with its e-commerce, thanks to its Local but Global vision. Thanks to the entry into the Made in Italy marketplace of Amazon-ICE it will be possible from September 2020 to market the craft beers, present on, also in Germany, Spain, France, Holland and the UK. Another project that Andrea and Tommaso are very keen on is, a service that offers restaurants a turnkey platform, which allows customers not to waste away through generic delivery acronyms. “ Those who want to order can do it directly from the app of their favorite restaurant. Usually these exercises, relying on the big players, lose the data of the patrons. With this multimedia interface you can manage orders, reservations and take away “.

Craft beer, challenges to be overcome

Craft beer could have a much wider visibility and market. But there are some obstacles to this potential success . ” First of all, the margins for breweries are very low – explains Andrea –Merchants are also discouraged by the scarce availability of a single artisan label, difficult to sell even in bottles due to the high cost. The second obstacle is a kind of mental block, a limitation in the thinking of people who believe that beer is a popular drink. While playing rugby, I realized that it is consumed in rivers in this environment. With wine it would never happen. Perhaps the rise of this sport has also influenced the consumption of beer, which is closely linked to sporting events. Another limitation is a certain lack of marketing on the part of the breweries. The state should incentivize these companies, give them more funds to invest in advertising. Since this does not happen, the big breweries arrive and buy the best craft brands. If this obstacle can be overcome,“.

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